Our Story

A Dream Connecting the Desert to the Cities

In the heart of the vast desert, where golden sands meet the blue sky, the idea of Loria was born. The name "lurya" is inspired by the palm tree, a symbol of resilience and generosity in our land. The palm tree has always represented strength and the ability to endure even in the harshest conditions, as its fronds were once used to make baskets and bags, becoming an essential part of daily life for our ancestors.

The palm tree is not just a tree; it is like a woman who gives and provides shade, beautifying every place beneath it. It stands as a living witness to a long history of change and growth, playing a key role in shaping the identity of our society. Just as the palm tree gives, lurya seeks to offer products that carry the spirit of authenticity and beauty.

The first collection of lurya was inspired by the elements and air of the desert, drawing from the variety of warm tones found in the sands. The silver logo on our bags reflects the image of modern skyscrapers, linking the past and present, the dream of the desert with the rapid changes in our cities.

From a barren desert, vast like a dream, to cities filled with skyscrapers and towers, the idea of Loria emerged. The palm tree witnessed this great transformation from desert streets to modern cities. Every piece from Loria tells the story of this change and the story of every woman carrying a lurya bag, striving to fulfill her dreams and ambitions, reminding herself of her roots and the long journey from nothing to everything.

With every step taken by women carrying lurya, they walk the path that connects dreams to reality, always staying beneath the shade of the palm tree, which tells the story of hope and transformation.